A new study in the journal Obesity shows that those on a low carb diet were less bothered by hunger than those following a high carb, low fat diet. This effect was particularly true for men. I can attest that this is true, as I was always starving on Weight Watchers but not on my low carb diet.
There are several food studies from the Journal of Consumer Research (JCR), a marketing journal. But interesting nonetheless.
This study shows that thinking about dying causes you to eat more (this link opens up a Microsoft Word document with a press release from the journal). If I had to contemplate staying on Weight Watchers for my whole life, I would think about dying, too.
Another JCR study shows that the more "healthy" options on a menu or in a vending machine, the more likely someone is to choose something unhealthy. I guess the "healthy" choices are so unappealing it causes people, in near desperation, to choose the unhealthy options. To quote Fox Moulder, "The air in my mouth tastes better than that" (in reference to a diet ice cream bar Scully was eating).
Yet another JCR study shows that if you put junk food, such as M&Ms, in a 100 calorie pack, people will think it is diet food. (this link opens up an MS Word document with a press release from the journal). A second JCR study shows that if you put junk food in 100 calorie packs, dieters will consume a lot more of them (this link opens up an MS Word document with a press release from the journal). Stupid dieters.
There are many more JCR food studies. I will report on more later.