Another study showed that in adults afflicted with non-alcoholic fatty liver disease (about 1/3 of the adult population in the U.S.) lost significantly more liver fat after two weeks on a low carb diet than on a low fat, high carb diet. Weight loss after two weeks was about the same on both regimes, but loss of liver fat was the key goal of the study, and the low carb diet proved better.
More interesting food articles from the marketing journal, The Journal of Consumer Research. I find it fascinating that the academic marketing discipline is so focused on eating.
- Consumers are more likely to order more calories at a restaurant they perceive as "healthy," such as Subway, than at a restaurant they perceive as "unhealthy," such as McDonald's (this link opens a press release in an MS Word document). There is a "health halo" associated with "healthy" restaurants, such as Subway. Since consumers tell themselves they are eating healthy, they splurge on unhealthy sides, drinks, and desserts. When they eat at a restaurant perceived as "unhealthy," they are more aware of what they are eating and actually consume fewer calories than at "healthy" restaurants. Stupid dieters.
- When consumers face their own mortality, such as immediately after the 9/11 attacks, they eat more, drink more, and want to spend more time with their families (this link opens a press release in an MS Word document).
- The color of orange juice made people think it was sweeter. Researchers wanted subjects to choose the "sweetest" orange juice (this link opens a press release in an MS Word document). The subjects perceived no difference when one cup had a lot of sugar added and the other didn't, but they perceived a huge difference in sweetness when the orange juice was brighter, thanks to food dye. Eyesight trumped the taste buds!